Twin Bridges, Montana— 6/3/24The R.L. Winston Rod Company, located in Twin Bridges, Montana, is pleased to announce that Andy Wunsch and Karlie Roland have joined the Winston and Bauer Management Team. Andy is the new General Manager and Karlie will become the Sales Leader for Winston and Bauer. Adam Hutchison, who has overseen sales, marketing, and dealer services for the past five years, has become the brands’ National Marketing Manager.

Andy Wunsch

Andy has been involved in the outdoor and fly fishing industry for over thirty years. He brings critical experience in supply chain, sales, marketing, and team leadership. He worked previously with REI, Simms Fishing Products, Sitka Gear, and Duckworth. Most recently, he was Vice President of Sales, Marketing, and Product Development at pet store industry leader, West Paw.

“I am excited to be back in the fly-fishing industry with Winston and Bauer. Throughout my career, I have had the unique opportunity to partner with iconic brands like REI, Simms Fishing Products, Sitka Gear and West Paw,” said Andy. “I have spent the last 12 years focused on developing supply chains, sales operations, leading teams, and improving the dealer and customer experience. I’m proud to be part of the Winston and Bauer team and look forward to the future opportunities.”

Karlie Roland

Karlie has been a dedicated industry professional and hardcore angler for the past 10 years for iconic fly fishing businesses like Emerald Water Anglers, Trout Hunter Lodge, and, most recently, for Umpqua Feather Merchants as the Northern Rockies Territory Account Manager.

“I started working in this industry because I am obsessed with fishing, and I cannot imagine my life without it. Between retail, guiding and repping I’ve had the opportunity to constantly work at doing what I love most – supporting fly shops,” said Karlie.“ I am excited and very honored to join the Winston & Bauer family. I’m not only impressed by the product but also by the legacy and core values the brand and its employees have maintained as true fisherman. I look forward to contributing to the future and continued success of our brands and customers.”

 “We are very happy to announce that Andy and Karlie will be joining Winston,” said David Ondaatje, Chairman. “Both bring extraordinary experience in the flyfishing industry and further reaffirm our commitment to supporting our network of the finest fly shops around the world. Together with Amanda, John, Hank, and the rest of the great team in Twin Bridges, Andy and Karlie will help continue our long and storied tradition of excellence in designing, building and ultimately sharing our extraordinary fly rods and reels. With the recent fantastic successes of our new AIR 2 and AIR 2 MAX fly rods and additional new products in the pipeline from both Winston and Bauer, our future has never looked better!”

 These exciting new staffing additions allows Adam Hutchison to focus on implementing key marketing strategies, ramp up brand presence, and broaden the reach of Winston and Bauer storytelling across social media, print, and other avenues as the National Marketing Manager for Winston and Bauer.

“It’s really exciting to see our Sales and Marketing team grow,” Adam said. “These strategic staffing additions bring an incredible amount of experience and passion to our already stellar team and allows Winston and Bauer to become more specialized as a business. I’ve never been more excited in the 14 years that I’ve been with Winston.”

To contact Andy or Karlie, please use the following information:

Andy Wunsch
406.684.5674 ext. 0
awunsch@winstonrods.com

Karlie Roland
406.684.5674 ext. 3
kroland@winstonrods.com

The R.L. Winston Company is a leading manufacturer of the world’s finest fly rods, including the industry leading AIR 2 MAX, AIR 2, AIR TH, PURE, Microspey AIR 2, Super 10, TMF, and Bamboo rods. Bauer Fly Reels are renowned for their unmatched reliability and smooth performance derived from their unique and innovative drag system. Winston rods and Bauer Fly Reels are sold through the finest fly shops around the world under the Winston and Bauer brand names.

For more information on please contact Winston and Bauer at 406.684.5674 and marketing@winstonrods.com.