The R.L. Winston Rod Company is very pleased to announce that Michael White as joined the Winston Field Advisor Team. Michael is a long tenured and respected industry sales representative; having worked for many companies within the fly fishing industry during his near twenty-year career. Currently, he represents Simms Fishing Products and hunting brand Sitka Gear in the Northern Rockies. His lengthy resume includes casting instruction, rod design work, guiding and worldwide angling adventures.
According to Winston Owner and Chairman, David Ondaatje, “We are delighted that Michael will be working closely with us as a Field Advisor. Not only is he one of the most respected professionals in the industry, he is widely regarded as one of the most accomplished trout, saltwater and Spey anglers and casters in the sport. He will continue to work closely with our design team as a trusted expert in early stage evaluating and testing new products. He and I have fished together, discussed industry news and shared a laugh many times. We are proud to have him as part of the Winston team.”
Michael brings a unique perspective and insight to Winston. He works diligently with fishing retailers to understand current market trends, fisheries techniques, consumer buying habits and product needs. He has worked closely in the past with the Winston design team and has a strong sense for how Winston rods will continue to possess, in his words, “that magic Winston feel” while addressing today’s angling techniques, action demands and performance requirements.
“I’ve always enjoyed the opportunity to collaborate on new, innovative and exciting designs with Winston. It is so fun to work on rod development with them. I particularly love seeing the market acceptance of a new rod design that Winston retailers, fishing guides and ultimately the Winston customer find enjoyable. Winston Rods connect you to the cast and the fish in a way that is immediately enjoyable for the angler. Whether it’s their two-handers, trout sticks or saltwater crushers, there forever remains that Winston attention to feel, action, performance and design detail. A Winston Rod is angler aspiration wrapped in green beauty by skilled hands in Twin Bridges, Montana. They are my Montana neighbors who still believe that the value of strong specialty retailers is the most vital component to develop and grow our industry. Simply put: I’m excited to work with Winston. – Michael White
“I am thrilled to have Whitey as part of our team. He is not only an accomplished caster and fisherman, but Whitey also has an incredible ability to analyze and understand rod actions and functions. We look forward to working with Whitey as he helps with testing and evaluating new products through the design process.” – Annette McLean
Michael is based in Bozeman, MT.