Twin Bridges, Montana— 7/7/25 — The R.L. Winston Rod Company and Bauer Fly Reels, located in Twin Bridges, Montana, are pleased to announce two key additions to their sales team. Jay Beebe joins as Sales Manager, while Tyson Webb takes on the role of Northern Rockies Sales Representative, covering Montana and Idaho.
“We are very happy to announce Jay and Ty joining the Winston and Bauer teams,” said Andy Wunsch, General Manager. “Both bring invaluable experience in the fly fishing industry and reaffirms our commitment to supporting our fly shops and loyal customers around the world. With Winston asap availability at 95% and our repair turnaround time now less than 40 days on average, the addition of both Jay and Ty will only continue to add to our incredible momentum.”
Jay Beebe, Winston and Bauer Sales Leader
Jay Beebe is the new Winston and Bauer Sales Manager.
With over a decade of industry experience including Far Bank Enterprises and most recently Shimano (G-Loomis), Jay Beebe brings the insight, relationships, and experience to assist Winston and Bauer’s momentum and increase each company’s distribution worldwide.
Before transitioning to the manufacturing side in the fly-fishing industry, he worked as a guide in Northern California while attending the University of Nevada.
“It’s an honor to be part of the Winston team that has brought innovation and craftsmanship for almost 100 years to anglers around the world,” said Beebe. “I’m excited to be part of this heritage brand and contribute to the next 100 years of putting smiles on anglers’ faces no matter where they choose to cast their fly.”
Tyson Webb, Northern Rockies Sales Representative for Winston and Bauer
Tyson Webb is the new Winston and Bauer Sales Representative for Montana and Idaho.
Ty Webb learned to fly fish in the cedar swamps of northern Michigan and on the legendary waters of the Au Sable River, where he developed a deep passion for the sport early on. He began his fly fishing career at Bob Marriott’s Fly Fishing Store and soon moved into guiding, laying the foundation for what’s become a decade-long career in the industry.
Previous Northern Rockies Representative, Eric Neufeld of Raging River Sales, has downsized his territory and continues to represent Winston and Bauer in the Northwest region, including Alaska, Washington, and Oregon.
“I’ve spent over 20 years in the fly fishing industry, and the Northern Rockies have been home for most of it,” said Webb. “Repping fly rods with this much history and soul, like Winston rods and Bauer reels, is something I’m truly fired up about. They’re built right here in Montana by people who live and breathe fly fishing, and it shows every time you put them in a customer’s hands.”
With these key hires, Winston and Bauer are committed to growing it’s team and brand to help represent the world’s finest fly shops, and the addition of Jay and Tyson, further demonstrates Winston and Bauer’s commitment to its people, partners and the fly fishing industry. With the recent fantastic successes of the new PURE 2, SLT reels, and AIR 2 product lines, along with the company’s new line of Polarized Fishing Sunglasses, Winston and Bauer’s future has never been more exciting as the company approaches its 100th anniversary in 2029.
The R.L. Winston Company is a leading manufacturer of the world’s finest fly rods, including the industry leading AIR 2 MAX, AIR 2, AIR TH, PURE 2, Microspey AIR 2, AIR 2 REACH, TMF, and Bamboo rods. Bauer Fly Reels are renowned for their unmatched reliability and smooth performance derived from their unique and innovative drag system. Winston rods and Bauer Fly Reels are sold through the finest fly shops around the world under the Winston and Bauer brand names. For more information on please contact Winston and Bauer at 406.684.5674 and info@winstonrods.com.
