FLY FISHING INDUSTRY PROS.
Jim Britton is a partner at Oscar’s Adventure Travel in Smithers, British Columbia, which offers trip planning and guiding services for fly fishing, skiing and other pursuits. He’s one of the most experienced Steelhead anglers and guides in Western Canada, an extraordinary two-handed caster, a former steelhead lodge owner and has over 35 years of experience fishing the regions legendary rivers, including the Bulkley, Morice, Skeena, Kispiox, Copper and Babine. Jim, along with Tom Larimer, Jim worked closely with us to determine correct fly line selection for optimizing the performance of our Boron III TH Two Handed rods. oscarssports.com
BLACK | KOLES
Asher is a filmmaker and photographer with a focus on the human/nature stories of the west. He is also the co-founder and creative director of Black | Koles, a marketing agency and production company based in his hometown of Salt Lake City, UT. Asher’s work has a wide breadth in both the commercial and editorial spaces focused on action sports, fly fish and hunt, adventure travel, hospitality and food and beverage. Asher has spent the majority of his personal and professional life immersed in guiding, exploring and documenting the sports and lifestyles surrounding the rivers, oceans, mountains and deserts both close to home and around the world. Follow Ashers movements via @bloodknots, @blackkoles – www.blackkoles.com
Todd Moen is the owner and producer of Catch Magazine. Todd began combining fly fishing and film at an early age, then sharpened his skills by traveling the world to film for ESPN, CBS, and OLN. In 2008, he launched Catch Magazine. His online, environmentally responsible magazine reaches more than 84,000 subscribers in 184 countries worldwide. It showcases outstanding photography and film, including Todd’s award-winning T-Motion video shorts which are produced bimonthly throughout the year. His Catch Magazine YouTube channel has attracted over 4 million unique views with over 20,000 subscribers. When he’s not in the studio or running a camera, Todd spends as much time as possible with his wife and two kids in Central Oregon. catchmagazine.net
Riverside Anglers, West Yellowstone, Montana
A fly rod has led Alice from spring creeks in Ohio where she learned to pursue trout at the tender age of 8, to the Rocky Mountain West hunting for any fish that will take a fly. Bitten by the saltwater bug at a young age, Alice has fished extensively for Tarpon, Bonefish, Permit and many other saltwater species throughout the Bahamas, Florida Keys, Belize and Mexico. Alice has been a member of the International Women Fly Fishers since the organization held its inaugural festival in San Francisco in 1996. A member of the Conservation Committee for years, Alice is currently the chairwoman. Alice currently owns and operates Riverside Anglers out of West Yellowstone, Montana. riversideanglers.com
BLUE RIBBON SALES
Michael White is a long tenured and respected industry sales representative; having worked for many companies within the fly fishing industry during his near twenty-year career. Currently he represents Simms Fishing Products and hunting brand, Sitka Gear, in the Northern Rockies. His lengthy resume includes casting instruction, rod design work, guiding and worldwide angling adventures.
Michael brings a unique perspective and insight to Winston. He works diligently with fishing retailers to understand current market trends, fisheries techniques, consumer buying habits and product needs. He has worked closely in the past with the Winston design team and has a strong sense for how Winston rods will continue to possess, in his words, “that magic Winston feel” while addressing today’s angling techniques, action demands and performance requirements.
Michael is based in Bozeman, MT.